From Belfast to Boardroom: Meet the Founder Behind Ireland’s Rising Skincare Brand
By Sibongile Swan Mude
I was born in Zimbabwe and raised in Belfast—a cross-continental upbringing that taught me resilience, adaptability, and the power of identity. My professional journey began at just 16. Starting as a personal assistant and working my way up to director, I gained valuable lessons in leadership, organisation, and self-belief.
In 2018, I entered the pharmaceutical advertising industry. Working with healthcare professionals and pharmaceutical brands exposed me to the science behind skincare—and the disconnect between that science and the products available for people with melanin-rich skin. That realisation sparked an idea: what if there was a skincare brand rooted in real dermatological insight, cosmetic science, and inclusive formulation?
That’s how Skincare by Sacha was born.
I developed a four-step system—a gentle cleanser, hydrating toner, powerful serum, and vitamin-rich moisturiser—designed initially for Black skin. During product testing in the COVID-19 era, I discovered something remarkable: these formulas didn’t just work for melanin-rich skin; they worked beautifully across all skin types.
As a Black woman entrepreneur launching a brand in Northern Ireland, the road wasn’t easy. Access to funding, visibility, and distribution came with challenges. But with a committed team of six, consistent feedback from customers, and a deep commitment to quality, we’ve grown exponentially. In 2023/24 alone, we sold over 23,000 units and expanded across Northern Ireland and the Republic of Ireland.
One of our proudest achievements? Our serum and face cream were ranked among Ireland’s top five over-the-counter skincare products—a true testament to science-led, customer-loved skincare.
In parallel, I continue to work in the pharmaceutical advertising world supporting clients and healthcare professionals across Ireland. Running a businesses is intense, but it’s taught me the power of systems, prioritising self-care, and the strength of community—especially among women.
Skincare by Sacha is more than a brand. It’s a movement for better representation, better products, and a better standard of beauty—for everyone. My mission is to show that success has many faces, and that it’s possible to lead with purpose, passion, and authenticity.
To every woman nurturing a dream:
Start where you are. Use what you know. Keep going.
